• myFolioCloud

The only thing more important than a photographers camera are the images it captures. The best of these photos get added to your online portfolio to display your creativity to the world and more importantly “attract new clients”.

If you have a photography business then you need a dedicated portfolio website (www.YourCustomName.com) and branded email address. (no more you@gmail, you@hotmail, you@yahoo, etc.) This is an important step in taking your photography beyond a hobby into a respectable revenue earning labor of love. (work full time as a photographer and you will quickly see where the labor part comes in)

Word of mouth referrals and business card handouts convert into paying clients a lot more often with a clean online portfolio website to speak the words about your work that you could never convey in a conversation. Having your own clean-modern portfolio website and branded email address sets you apart from other photographers bidding for the same work and helps put you in the “professional photographer” box. This allows you to charge more for you work, makes customers feel “willing to pay more” for your work, grow your business and get larger projects with higher payouts. (upscale weddings, product launches, magazine spreads, special events, etc.)

You have probably noticed by now that the term “branded email address” has been used more than once. This is to emphasize its importance in your communication with existing and potential clients. I see far too many photographers actively trying to grow their business with @gmail.com and other common email providers. This sends the wrong message to your existing and potential clients. While only time, dedication and practice (combined with a bit of being in the right place at the right time) can grow you into an A-List photographer, providing a professional image along the way is how you get work to pay the bills.

Well now that I have went on a rant, about why you need a professional portfolio website and branded email address, I almost forgot why I titled this article “Photography in the Clouds”. Every website needs a home and the best home for a photography website is on Cloud Hosting. The large photos commonly (always) found on photography websites load slowly and annoy website visitors on common “shared web hosting”.

Cloud Hosting is a new form of web hosting that gives your website access to the power of many servers tethered together to make one mass of high power computing resources. Say goodbye to slow websites and downtime. myFolioCloud gives your business the best image and clients the best browsing experience while on your website.

Enter myFolioCloud.com

Why Host your Portfolio in our Cloud?

myFolioCloud is the most powerful All-In-One Photographer website and online portfolio service. We provide photographers with an online presence to showcase their work, establish a brand, communicate with clients and grow their business. Photographers provide their photos and we provide everything else including blazing fast Cloud Hosting to power your online Portfolios.

Everything in One Place

We save you time by providing everything you need to create, host and grow your online business. From customizable photographer website themes, powerful Cloud Hosting, a blog, contact forms, ecommerce capabilities and much more. Other solutions require you to piece things together. myFolioCloud provides everything you need.

Unlimited Power and Speed

As your online portfolio grows it will need more power that regular shared web hosting cannot provide. Our Cloud Hosting solution insures your website is online, loading fast and widely accessible. All of our packages also include a free CDN (Content Distribution Network) that gives your one webserver the reach of 12 website servers strategically placed around the world. Our websites use the latest web technology (no flash) to ensure fast load times and iPad, iPhone and Mobile support.

Learn more about myFolioCloud and how we can help you grow your photography business by visiting www.myFolioCloud.com

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Most of us had a life before we decided to become full-time photographers. What were you doing with your life when the photography bug bit you? Were you in college, corporate America, medical field, Army, a stay at home parent, etc. Or were you one of the lucky few that picked up a camera at five years old, accidently took a photo and fell in love with photography? It will be interesting to see how photography has the power to touch people in different stages and from different walks of life. Share your story with us..

Expand the reach of your Photography at www.myFolioCloud.com

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I can easily say that a photographer’s website is the most important piece of advertising potential clients focus on. It is a central place for clients to learn about you, view your online portfolios and easily get in contact with you to book work.

Customers are online and hopefully you have a website and portfolio that is online also. Below I will take you through the process of how to get a photography website if you do not have one and getting exposure/visitors to your website once you do.

1. Create a Clean Beautiful “PhotoGraphy Website”!

Photographers and Artists need a strong online presence to succeed. Sign-up with a service like myFolioCloud.com for a Clean, Modern and customizable photography website, powerful portfolio galleries, easy to use blogging, e-commerce options and much more! Make sure your website uses the latest web technology (no Flash) to maximize your reach with iPAD, iPhone and mobile compatibility. Make sure your website loads quickly and does not have a lot “clutter”. Remember you are a photographer not a web designer and your photography website should focus on your photos in an elegant and clean way.

2. Target the customers you are interested in

There are two parts to targeting customers with your website (1) Search Engine keywords & (2) Targeted portfolio gallieries

(A) Search Engine keywords
When you are searching online you type the keyword you are looking for into a search engine like Google, Yahoo or Bing. Your potential clients do exactly the same thing so it is important to purposely include “keywords” on your website. Think like you are a customer.. For example looking for an “Atlanta wedding photographer”. If you specialize in atlanta wedding photography then make sure “Atlanta Wedding photographer” (as your customer would type it) appears a few times on your website. Also make sure your website is search engine friendly! Not sure how? Click here to see how myFolioCloud masters search engines.

(B) Targeted portfolio galleries
As a photographer you take photos of many different people, places, events, nature, your kids, your dog, etc. Your business photography website is not the place to showcase your broad range of talents. Keep your online porfolios focused on your main target customer. Weddings? Include your best work and avoid duplicate photos in a gallery. Keeping your portfolios focused shows you are dedicated to the exact type of photography they potential client needs.

3. One Click to contact

Displaying your photos online is a great way to attract potential clients. It is important to make sure that everypage of your website either has a contact number, email or a one click jump to a contact form. The easier you make it for potential clients to contact the better. It’s the digital equivalent to “Asking a girl you have been flirting with for her number”. Ask and you will more than likely receive but if you are not proactive then you will likely be going home empty handed. (Unless you are really good looking!!) “Asking for the sale” is exactly what is needed to help convert online website “visitors” to “Clients”.

4. Online Payments

While Cash and Checks will always be the preferred and most cost-effective way for a photographer to accept payments (no high processing fees to reduce your profits). You still want to give the option for customers to pay with credit cards. And the convience for them to pay online day or night via your website. Low cost merchant accounts like Paypal or 2Checkout are a great way to start. Need help intergrating online payments into your photography website? Visit myFolioCloud.com

5. Socialize Online

Social media websites like Facebook, Twitter and Google+ (to name a few) allow you to interact with photographers and potential clients on a variety of levels only limited by your creativity. Staying active on social network websites (as many as you can) helps to build relationships, establish and promote your brand. Did I mention “For Free” in most cases. Do not mis out on this invaluable website marketing oppurtuninty.

6. Sponsor a “niche” Search Engine keyword/phrase.

Large search engines allow you to pay a small fee to appear as a top “Sponsored” listing for relevant searches by potential customers. “Google Adwords” an example of search a service. The key to controlling cost and maintaining a high conversion rate is picking targeted terms and avoiding tempting but too broad terms. Using a wedding photographer as an example. You would want to pay to appear as a top result for the keyword “Atlanta Wedding Photographer” but not

“Atlanta Photography” as it is not targeted enough to ensure the person coming to your website is directly intrested in your services. You can also set daily, weekly and monthly automated budget limits to make sure you stay in control.

7. Blog your way to the top

Search engines aand potential customers can be attracted by adding a blog to your photography website. Keeping a flow of fresh content and photos related to your recent work keeps your website fresh in search engines (higher ranks) and helps to keep clients, potential clients, fans and fellow photographers engaged. Need a photography website that seamlessly intergrates the number one blogging software available? Visit myFolioCloud.com

8. Creative Business Cards

Handing out business cards in the “Real world” is still one of the best ways to get potentials clients to your websites/digital portfolio. Make sure your business cards are clean, modern, “professionally printed” and represent your target market. Make sure to include your website address and your Professional email addresss YourName@YourCustomSite.com (not @gmail, hotmail, etc.)

9. Local Partnerships

Targeted offline partnerships are some of the best ways to get potential clients to your website, display your relevant portfolio and have them contact you. If you are a wedding photographer then you can consider partnering with local boutique bridal shops, local wedding cake bakers, specialized flower shops, etc. A beautiful photography website, clean/professional business cards and flyers are very important at this stage.

If you follow these steps then you will be well on your way to having a popular and lucrative photography website. Visit www.myFolioCloud.com for free guidance with all the steps above and a powerful All-In-One photography website solution.

Expand the reach of your Photography at myFolioCloud.com

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Ever since the iPhone camera was invented, it’s aspired to be what it simply never quite could be: a DSLR. Sure, apps have helped your camera phone inch forward with simulated focusing and faux filters.

Faux no more. The iPhone SLR Mount gives you the real thing. It’ll set your phone photos apart from everyone else’s on Instagram in an unprecedented way (#nofilter)!

This case-adapter combo lets you mount your Canon EOS or Nikon SLR lenses to your iPhone 4 giving your phone powerful depth of field and manual focus.

Telephoto, wide angle, macro, or your fixed-fifty lenses all attach to this mount giving you a full range of lenses at your iPhone lovin’ fingertips. Heck, you could even throw on a Diana adapter!

Plus, you’ll be putting the SLR lenses you already have to use with the camera you always have with you — your phone.
Two loopholes on each end of the case let you tie on a camera strap, so you can hang it around your neck just like your real DSLR.

I am sure a true professional would not trade in their DSLR and just use an iPhone with the SLR mount but as a “Backup camera” if you already have an iPhone is very handy if your primary camera breaks while you are on the job.

Expand the reach of your Photography at www.myFolioCloud.com